Impact on reputation
The following table further defines the consequences to Reputation:
Effect
Description
0
None
No impact - no public awareness.
1
Slight
Slight impact - public awareness may exist, but there is no public concern.
2
Minor
Limited impact - some local public concern. Some local media and/or local political attention with potentially adverse aspects for company operations.
3
Localized
Considerable impact - regional public concern. Extensive averse attention in local media. Slight national media and/or local/regional political attention. Adverse stance of local government and/or action groups.
4
Major
National impact - national public concern. Extensive adverse attention in the national media. Regional/national policies with potentially restrictive measures and/or grant of licenses. Mobilization of action groups.
5
Massive
International impact - international public attention. Extensive adverse attention in international media. National/international policies with potentially severe impact on access to new areas, grants of licenses and/or tax legislation.
Likelihood is also divided into five levels, which run from, ‘Never heard of in ….. industry’ to ‘Happens several times per year in a location.’ The likelihood is estimated on the basis of historical evidence or experience. In other words: ‘Has the potential consequence actually resulted from a similar incident within the aviation industry, the company or at the location?’ Actual consequences have, by definition, occurred and hence fall on Likelihood C, D, or E on the risk matrix for the actual consequence level.
Note: this should not be confused with the likelihood that the hazard is released – we are concerned with the likelihood of the potential consequences resulting from the incident in question.
Example:
A helicopter rollover may be assessed as having a potential consequence of fatalities (severity level 4 or 5). The likelihood used for the risk assessment is that of a fatality resulting from the rollover, not the rollover itself. In other words, the key question is, ‘how often are people killed or major damages caused by helicopter rollovers?’ Not, ‘could people be killed in a helicopter rollover?’ Nor, ‘how often do helicopters roll over?’
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