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• Inclusion 
• Controlling 
• Power 
• Self-actualisation 
• Applying own ideas 
 
 
 
 
In that special situations of implementing change of organisational some important points are 
in followed table. 
 
 
  7 
 
Analysis, diagnoses, reflections, observations, tests, developing, Analysing...
What to think about before implementing change process:
• how to coach and educate your colleagues 
• methods for managing resistance with senior managers 
• most effective tactics for  change management with managers and supervisors 
• what about  the most resistant group 
• building change management competency for department managers 
• how to chose project leader is active, strong and visible sponsor thought the project 
• Employees want to hear information about change from two people: the CEO and their 
immediate supervisor - the message they want to hear from each individual is very 
different.  
• When they asked what they would do different next time, most teams would dedicate 
resources to change management.    
• The top reason for resistance is a lack of awareness about the change.  
• Functional managers should understand that matrix mean cooperation and more 
power, no less.  
 
Change
vision
what why who 
where when 
 
Implementatio
n of 
motivators 
Levels of 
leading and 
manipulating 
How deep and 
big change 
Are 
heterogenic or 
homogeny 
employees 
How much 
level will be 
changed? 
In which time 
 
What think 
stakeholders 
   
Chief
Executive
Leadership
group
Down the
line
External
constitution
  Commitment
For matrix 
 Conviction     Courage  
  Capability
For matrix 
  Individual
activity 
  Enabling
devices
Personal 
approach 
Values  
Attitudes 
How much 
time, energy to 
invest 
Ethical values 
Culture 
Making teams 
Levels of 
employees 
Which levels 
of organization 
and managers? 
What kind of 
resources 
Economy 
Legality 
Social groups 
 
  8 
What steps first to apply?
Choosing success factors to identify the greatest leaders to the success of a change 
management program, identifying people who are promoters, to become supervisors, and who 
are opponents. 
Making methodology and decisions about necessary activities for each phase of the project: 
planning, design and implementation  
Defining role of top management and analyzing which key activities leader can do to 
contribute to the success of the project, how to coach, motivate, get trust and educate. 
Connect roles of managers and supervisors because they are the key to the success of a 
project.  We should find out most effective tactics for deploying change management and 
dealing with resistance in this group on suitable way for every individual.
Improving communications to implement the most effective methods of communication, and 
decide how frequently the objectives and progress of the project should be communicated. 
Predicting resistance to identify resistance and who is most resistant to change and the reasons 
why they resist.
Building team structure of functional and project managers and asking about what managers 
do differently in structuring their change management team as they structuring their project or 
functional team. 
 Deciding what role every individual has to get in team, if we think about psychological and 
mental aspects of person.  
What to analyze?
Change management is procedure which has iceberg effect because the main part of it is 
visible just for change leaders. Under the surface of the change management Iceberg is important 
connections between attitude and behaviour of promoters and opponents. 
- Opponents have both, a negative general attitude towards changes and a negative behaviour towards 
particular personal change. They need to be controlled by Management. It is substantially important successful 
change of their perceptions and beliefs to change their minds as far as possible. 
- Promoters on the other hand have both a positive generic attitude towards change and they are positive about t 
particular change for them personally. They are first who take advantage of the change and will therefore 
 
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