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competitive, both from traditional flag carriers and
other low cost carriers who seek to replicate the
easyJet model. Low costs, improving margins, prime
slots at major European airports and access to low cost
aircraft mean we are confident in our growth plans and
we continue to target an organic capacity growth rate
of 15% in the medium term.
Innovation
We continue to change and innovate at easyJet. In June
2007 we launched easyJetHolidays which allows our
customers to purchase an integrated flight and hotel
package through easyJet.com. We are optimistic
that this will enhance the customer experience and
contribute to increasing ancillary revenues.
In September 2007 we announced an agreement
with our new in-flight partner, Gate Gourmet.
We believe this is a partner who will support our
growth plans in this area allowing us to maximise
onboard ancillary revenue.
To supplement our development of the business
traveller market, we announced post year end a unique
partnership with Amadeus and Galileo. For the first
time this allows corporate travel agents access to
easyJet via the Global Distribution System (“GDS”)
with all cost borne by the user.
Overall we continue to maximise the benefits
of easyJet.com which is the UK’s largest travel
website receiving an average 12 million unique visitors
per month.
Fleet
We continued to develop our fleet in 2007 with the
delivery of 20 additional Airbus A319s, conversion of
87 options to firm orders and the securing of a further
75 options on A320 family aircraft. In April 2007
we took delivery of our 100th A319. On average we
have introduced a new A319 to the fleet every 13 days
since 2004.
We completed the return of our last 737-300s and
returned two 737-700s to lessors. At 30 September
2007 the fleet totalled 137 aircraft with confirmed
future deliveries of 120 and 88 unexercised options
over additional aircraft.
1995
First easyJet flight
1996
easyJet moves into Europe with
Amsterdam route
1998
First seat sold online at easyJet.com
1999
First European base at Geneva
2000
Listed on London Stock Exchange
and 10 millionth passenger
2002
Airbus deal and Go Fly acquisition
2005
100 millionth passenger
2007
Launch of easyJetHolidays
and speedy boarding
Key dates in our history
09 easyJet plc
Annual report and accounts 2007
We’re turning Europe orange...
by transforming
aviation
10 easyJet plc
Annual report and accounts 2007
46 new routes
and 8 new
destinations
in the year
Total of 289
routes and
77 destinations
at 30 September 2007
We’re turning Europe orange...
city
by city
11 easyJet plc
Annual report and accounts 2007
Business review
continued
Future deliveries
Under Under (including Unexercised
operating finance Changes exercised options) options
Owned lease lease Total in year (note 2) (note 1)
Airbus A319s 55 46 6 107 +20 120 88
Boeing 737-700s – 30 – 30 –2 – –
Boeing 737-300s – – – – –3 – –
55 76 6 137 +15 120 88
Notes:
1. Options may be taken as any A320 family aircraft and are valid until 2015.
2. A further 120 Airbus A319 aircraft are planned to be delivered through to April 2012.
Our investment in a modern fleet underpins our high levels of asset utilisation, increased operational efficiency
and is complementary to our goal of being environmentally responsible. The average age of our fleet is 2.7 years,
one of the youngest in Europe. This leaves easyJet well positioned to fulfil its growth plans.
The total fleet over the period to 30 September 2010 based on contractual commitments is as follows:
Airbus A319s Boeing 737-700s Boeing 737-300s Total aircraft
At 30 September 2005 55 32 22 109
At 30 September 2006 87 32 3 122
At 30 September 2007 107 30 0 137
At 30 September 2008 120 29 0 149
At 30 September 2009 156 18 0 174
At 30 September 2010 188 12 0 200
People
In February easyJet moved, from its original home
easyLand, over the road at Luton Airport, to our
maintenance location, Hangar 89. This provides a
modern, low cost, open plan working environment.
Rather than causing a distraction, the move was
seamless and a credit to all those involved in it.
During the year our team grew from 4,859 to 5,674
at 30 September 2007;much of this growth was in
pilots and cabin crew as we corrected the shortages
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