曝光台 注意防骗
网曝天猫店富美金盛家居专营店坑蒙拐骗欺诈消费者
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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex
ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequati.
FordFocus ST Feel the difference
This is a heading
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euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex
ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequati.
FordFocus ST Feel the difference
This is a heading
Box typography
Body copy must always be contained within a box, as illustrated.
Headlines may be used inside or outside the box, as required.
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This is a heading
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex
ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequati.
FordFocus ST Feel the difference
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FordGalaxy
Feel the difference
Advertising
headline
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consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat
volutpat. Duis autem vel eum iriure
dolor in hendrerit in vulputate velit esse
molestie consequat.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud ullamcorper suscipit
lobortis nisl ut aliquip commodo consequat.
FordGalaxy Feel the difference
Advertising headline Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nislfacilisi.
FordGalaxy Feel the difference
Advertising headline
FordGalaxy Feel the difference
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat.
FordGalaxy Feel the difference
Advertising headline
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The background
colour of a
packshot should
be taken from,
and be in
harmony with,
the main image,
as shown here.
1/4 X
1/2 X
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Orange bar
All full-colour communications must carry an orange bar, either at the top of the
page or at the top of the communications area.
The depth of the bar must be 1/4 ‘X’, except for outdoor posters where it becomes
1/2 ‘X’.
‘X’ denotes the height of the Ford Oval.
1/4 X
1/2 X
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Exterior photography
The car must always be the star, remaining sharply in focus, with the minimal use
of people.
Rich, warm ambient light should be used to enhance the vehicle. Wherever
possible, the shot must be taken on location with careful consideration given to
the light direction. Paintwork should have a ‘liquid’ look to help define the
vehicle’s form.
When using a studio, recreate natural ‘liquid’ light that honours, as much as possible,
a single light source.
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Interior photography
Interiors should be shot in a studio using controlled, but natural-effect
lighting.
The angle of the camera and the lens must combine to create a spacious
environment, lit with warmth to highlight the texture, quality of materials
and craftsmanship.
The main features should be clearly in focus, with consideration to a credible
driver or passenger viewpoint.
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Close-up photography
As an invitation to the consumer to scrutinise the vehicle, close-up shots must be
clear and precise with no ambiguity. They should communicate passion in
the detail, through quality, craftsmanship, attention to detail and design of form.
Every detail shot must exude craftsmanship and precision, whether
performed by man or machine, and promise the emotion of pride and the reward of
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