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documentary, Outfoxed, on the Murdoch news operations
looks in detail at how that organisation manipulates news
to send out messages that are favourable towards conservative
politicians. Unions are not often presented in a
favourable light in the mainstream media and, while they
can improve their skills in media management, they are
still at the mercy of private media interests that often are
opposed to unions’ raison d’être.
And of course, there is also no escaping the fact that
unions will often only get a mention in the mainstream
media when there is a strike or a dispute. Union publications
are an opportunity to tell the “good news” stories
that will otherwise remain known only to the members
concerned.
“The AMWU News certainly plays a role in promoting the
notion that members are part of something big,” says Julius
Roe. “As union offi cials, we tend to forget that for a lot of
people the union is something that happens in their workplace.
The journal gives them an insight into the activities
of union members all around the country.”
Usage of the Internet may be growing, but for different
reasons the majority of unions still see the value of producing
a journal. It is one way that unions can remind even the
most passive member of the fact that they belong to this
organisation that is doing a lot of valuable work.
In these very challenging times for unions, where many
are struggling to recruit and retain their membership, the
importance of telling their message and telling it well is not
just an adjunct to the work of unions. It’s becoming central
to their operations.
Sheet Metal Workers’, USA
The Official Publication of the
Sheet Metal Workers’ International Association
MARCH/APRIL 2004
Working People
Want a Change
21972_C1_4_P01_48 4/8/04 6:20 PM Page c1
Numsa, South Africa AWU, Australia
METAL WORLD 22 No 4 • 2004
IN MEMORIAM
ROURKELA INDIA Raj Kishore Samantrai,
IMF Executive Committee member
and general secretary of the IMF-affiliated
Steel, Metal & Engineering workers’
Federation of India (SMEWFI),
has passed away.
R.K. Samantrai was born in 1928 and
graduated from Cuttack. Beginning
in 1946, he took an active part in the
socialist movement under the leadership
of Surendra Nath Dwivedi, freedom
fighter and parliamentarian, and
was jailed several times as a result of
his participation.
R.K. Samantrai was active in the
trade union movement from 1948 and
held several posts in different unions.
R.K. Samantrai 1928-2004
ON TO NEW JOBS
Kjell Bjørndalen
OSLO NORWAY Kjell Bjørndalen, president
of the Norwegian metalworkers’
trade union (Fellesforbundet), has been
appointed new president of the Nordic
Metal Council. This cooperative organisation
is formed by 14 Nordic trade
unions, representing nearly one million
members in the metalworking sector.
Bjørndalen replaces Max Baehring,
leader of the Danish Metalworkers’
Union, who served as Nordic Metal
Council president from 2000 until now.
The Nordic Metal Council has nominated
Bjørndalen to replace Max Baehring
on the IMF Executive Committee.
GENEVA SWITZERLAND Anita Gardner and
Rob Johnston join the IMF head office
in Geneva.
Anita Gardner is working in the IMF
Communications Department as communications
officer. Her tasks include
news editing for the IMF website
and Metal World and media relations
work.
Anita, who is Australian, comes
most recently from the UK Health &
Safety Executive, where she worked
on campaigns to reduce the high rate
of fatalities in the UK construction
industry. In Australia she worked for
an agency that provided communications
support to trade unions including
IMF affiliate AMWU. Anita replaces
Katherine Livas who has retired after
27 years in the post.
Rob Johnston is the IMF’s latest
recruit and comes from the UK private
sector trade union Amicus. At the IMF
Rob is director for steel, aluminium
and non-ferrous metals, shipbuilding
and health and safety.
Rob joined IMF affiliate AEEU,
now Amicus, over three years ago as a
research officer with responsibility for
aerospace, shipbuilding and general
manufacturing. While at Amicus, Rob
undertook international projects that
focused on developing best practises
within the manufacturing sector. Prior
to this, Rob was a shop steward and
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