曝光台 注意防骗
网曝天猫店富美金盛家居专营店坑蒙拐骗欺诈消费者
key to the success of a company.
产业布局对企业集团的生存与发展具有决定性作用(Continued…)
118
51
262
3
623
97
509
56
1016
220
机队规模（ 架）
Fleet
总周转量
（亿吨公里）
Turnover (100mil.
ton kilos.)
主营业务收入
（亿元）
Revenue
(100mil.)
利润（亿元）
Profit (100mil.)
总资产（亿元）
Total Assets (100mil.)
Y2002 年
Y2007 年
通过选择适合自身特点的经营模式，中航集团五年实现跨越式发展
CNAH has made a five-year Striding Development by choosing an
appropriate operating model in accordance with our own features.
目录Contents
一、产业布局对企业集团的生存与发展具有决定性作用
Industrial Layout is decisive to the survival and development of Enterprise
Groups
二、相关多元化产业布局是中国航空运输集团的现实选择
A variety of related industrial layout is choice of china aviation groups
三、实施相关多元化产业布局需要重点关注的三个问题
Three issues should be focused in implementing such layout
相关多元化产业布局是中国航空运输集团的现实选择
A variety of related industrial layout is choice of china aviation groups
相关多元化产业布局是中国航空运输集团发展的阶段性要求
Variety of Related Business Industrial Layout is periodic requirement for china
aviation groups
企业成长的一般规律
General Principle of enterprise growth
•管理链条延伸，边际利润率下降，将
非核心业务分离，实行专业化经营
To extend management chain, lower
marginal profit, separate non-core
business, carry out specialization
operation.
• 围绕核心业务在上下游产业市场或类
似产品市场开展多种经营，成为相关
多元化产业集团
To become a industrial group by
developing various business
operation in upper and lower reaches
market or similar products’ market.
专业化阶段
Specialization Period
相关多元化阶段
Variety of Related Business
相关多元化产业布局是中国航空运输集团的现实选择(Continued…)
中国航空运输企业经营模式的三个发展阶段
Three Steps of development on operating models of china airlines)
八十年代以前专业化阶段
Specialization Period in 80’s
八十年代以前专业化阶段
Specialization Period in 80’s
• 产品单一，客货运输
Single business, passenger
and cargo transport
• 经营规模较小
Small scale
• 业务分工简单
Simple business category
• 管理链条短，集中度高
short Manag. Chain, high
centralization
• 政企合一
Mixture of government and
enterprises
产品单一，客货运输
Single business, passenger
and cargo transport
经营规模较小
Small scale
• 业务分工简单
Simple business category
管理链条短，集中度高
short Manag. Chain, high
centralization
政企合一
Mixture of government and
enterprises
九十年代以后专业化
向多元化过渡阶段
Transition period in 90’s
九十年代以后专业化
向多元化过渡阶段
Transition period in 90’s
• 政企分开
• Separation of government
and enterprises
• 航空配餐、飞机维修等独立出
来，实行企业化经营
• Separate air catering, MRO
business
• 开展多种经营
• Develop various business
operation
政企分开
• Separation of government
and enterprises
航空配餐、飞机维修等独立出
来，实行企业化经营
• Separate air catering, MRO
business
开展多种经营
• Develop various business
operation
• 2002年以后相关多元化阶段
Variety of related business
model after consolidation
in 2002
年以后相关多元化阶段
Variety of related business
model after consolidation
in 2002
• 核心业务壮大，核心竞争力增强
• Growth of core business and
competitiveness
• 主要延伸业务得以集中和聚合，
形成产业化经营能力
• Centralization of major
related business and
becoming an industrialization
operation
• 管理复杂性要求与之相适应的经
营模式
• Complex of management
and its adaptable operating
model
核心业务壮大，核心竞争力增强
• Growth of core business and
competitiveness
主要延伸业务得以集中和聚合，
形成产业化经营能力
• Centralization of major
related business and
becoming an industrialization
operation
管理复杂性要求与之相适应的经
营模式
• Complex of management
and its adaptable operating
model
中航集团相关多元化产业体系
CNAH’s System of variety of related business)
中国航空网 www.aero.cn
航空翻译 www.aviation.cn
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