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licensees are required to include the
legend 'by Stelios & easy.com' on
their website homepage. We strongly
recommend this is placed in the header, top right.
the exclusion zone
The logotype must be reproduced with a clear area
around it which is free from other graphic elements.
This area is known as the ‘exclusion zone’.
written style
In body text the portal name should always appear
in the font Futura.
the minimum size
The logo should always be clearly legible.
colours
The logo should always be white on easy orange
PANTONE 021. In body text it should only appear
in black on white and only where white out of easy
orange is not practical.
the exclusion zone
mono versions
the exclusion zone
p18/38
last revised: July 2010
section 3 examples section 2 our visual identity section 1 about us
by Stelios &
business logos
written style
In body text all business names should always appear in Cooper
Black font (not bold, italics, outline nor underlined), the word “easy”
in lower case followed (without space) by another word, only the
initial letter of which is capitalised.
the minimum size
The logo should always be clearly legible.
colours
The logo should always appear in white lettering on an orange
background (Pantone® 021c on glossy print materials; on other
surfaces the nearest practicable equivalent – see page 21). In body
text it should appear black on white and only where white on orange
is not practical.
Each easy branded business has
its own specific logo, differentiated through the
descriptive word (or words) after easy.
easyJet.
com
easyInternetcafe.com
easyCar.com
easyValue.com
easyMoney.com
easyCinema.com
easyBus.co.uk
easyHotel.com
easy4men.com
easyJobs.com
easyPizza.com
easyMusic.com
easyCruise.com
easyMobile.com
easyWatch.com
easyVan.com
easyOffice.co.uk
easyHolidays.co.uk
easyAir-tours.com
easyFlights.co.uk
p19/38
last revised: July 2010
section 3 examples section 2 our visual identity section 1 about us
p1/38
last revised: July 2010
do’s & don’ts
Treatment of the trading names
The following illustration demonstrates
correct and incorrect renderings of
easy trading names using the Cooper
Black font. Whilst it does not cover
every possible scenario, you will
formulate a good idea of what is
acceptable and what is not.
p20/38
last revised: July 2010
section 3 examples section 2 our visual identity section 1 about us
p21/38
last revised: July 2010
colours
the perfect combination
Orange is one of our greatest
distinguishing features. It is an
essential part of our brand identity
and heritage.
Combined with white, black and
dark grey a distinct style is created
which is both simple to use and
powerful through its simplicity.
values for all media applications
section 3 examples section 2 our visual identity section 1 about us
p22/38
last revised: July 2010
The Cooper Black font has played
an important part in building the
easy brand. Its bold, confident and
distinct appearance has made it
recognisable and associated with
easy. Its soft friendly curves have
given a warm personality to the
easy businesses. Note the Cooper
Black font should only be used for
the business name. No shading or
keylines should be used around the
business name.
Futura creates the perfect balance
as the communication font, with
its clean and contemporary linear
features.
typefaces
the brand fonts
Cooper Black
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”
Only used for Branding
Futura Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”
Headlines. Highlighting key words or phrases
Futura Book
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”
Body copy
Futura Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”
Small text below 6pt
section 3 examples section 2 our visual identity section 1 about us
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