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easyOffice launches offering over 4,000 serviced offices for rent worldwide
easy4men launches the new 3 Day Travel Pack on sale at airports throughout the UK
easyBus launches Stansted Airport route
easyVan launches, offering low cost van hire throughout the UK
Queen's birthday honours list announces that Stelios will receive a knighthood for services to entrepreneurship
easyHotel.com announces a major expansion plan with 38 new hotels to open in the Middle East and North Africa
easyCruise.com announces the itinerary for their second vessel easyCruiseTwo which will sail from Amsterdam to Brussels
easyMoney.com launches additional comparison services for credit cards, loans, current and savings accounts
easyPizza.com expands with 9 new franchised outlets on the UK South Coast
easyMobile.com offers sim cards and airtime online in Holland and Germany
easyCruiseOne sails to the Caribbean for the winter itinerary in Barbados and 5 other islands
The first franchised easyHotel opens in Basel, Switzerland
SKY TV starts broadcasting the docusoap based on easyCruiseOne
The first actual easyHotel property opens in London
easyWatch.com starts selling watches online
easyCinema.com starts offering the UK’s most comprehensive online cinema listings service
easyCruiseOne embarks upon her maiden voyage in the French and Italian Rivieras
easyMoney.com starts offering motor insurance in the UK
easyJet reaches 100 aircraft in the fleet
easyMobile.com offers sim cards and airtime online in the UK sparking a price war
easyCinema.com launches DVD rentals online in the UK
easyCruise.com starts accepting online bookings for the summer of 2005
easyCar.com offers car rental on a worldwide basis
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section 3 examples section 2 our visual identity section 1 about us
brand history
1995 - 2004
p8/38
last revised: July 2010
easyJobs.com website goes live offering a more efficient marketplace for job seekers in the UK
easy4men men’s toiletries range goes on sale in 1,000 Boots pharmacy stores in the UK
easyHotel.com starts offering great value hotel rooms in more than 20,000 hotels worldwide
First easyBus route opens between London and Luton Airport
easyMusic.com goes live offering downloads of music tracks from 25p
easyPizza.com delivers the first pizzas to homes in the UK
easyCinema launches in Milton Keynes
easyJet PLC orders 120 AIRBUS A319 with a further 120 under option
easyJet PLC acquires go airlines nearly doubling in size
easyMoney.com offers the first on line credit cards
easyValue.com, the shopping comparison site goes live
easy.com, the global portal site for all easyGroup businesses goes live
easyInternetcafe enters the Guinness Book of Records as the largest internet café in Times Sq New York
Stelios enters the Guinness Book of Records as the youngest ever scheduled airline chairman when he started easyJet aged 28
easyJet PLC is partially floated on the London Stock Exchange
easyGroup enters into a formal brand license with easyJet PLC crystalising the concept of brand extension
easyCar rents first Mercedes A Class cars to consumers
The first easyInternetcafe opens in London with queues stretching round the block
The TV docusoap on easyJet is first broadcast on Britain’s ITV to an audience of 9m viewers
As the airline becomes a “brand” Stelios starts to work on brand extension and founds the easyGroup
easyJet is elevated by the media as the arch rival of BA and credited with sparking a price war
BA launches go airlines in response to easyJet – Stelios is on their first flight
easyJet acquires a Swiss airline and becomes Geneva’s defacto home carrier
First order for 12 brand new Boeing 737 aircraft placed by easyJet
The website easyJet.com goes live
easyJet opens international routes to Amsterdam, Nice and Barcelona
Stelios creates easyJet and starts flights between Luton and Scotland
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section 3 examples section 2 our visual identity section 1 about us
the legal contract that formalised the
easyGroup
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