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reward individuals who make particularly large contributions to the team. I am not interested in trivial
differences in individual performance. In the vast majority of cases, my teams all rank themselves
equally. The specific rating method is attached at the end of this syllabus.
Simulation
The strategy simulation is intended to integrate all the functional disciplines of this program.
The teams from this class will compete against each other in implementing a strategic plan for a
fictional company via a computer simulation. To aid team decision-making, each group will prepare a
written strategic plan. Guidelines for the Simulation Plan will be passed out during the 7th week of
class. We will also discuss the set-up for the 3 simulation classes at the end of the trimester in detail at
this time. Please get an early start reading the sim manual, as you cannot be over-prepared for the
Simulation, which I promise will be one of the most fun and richest learning experiences of this class.
We will practice the simulation during class (with actual decision input and output) a few
weeks prior to the simulation classes. I do this to give students a chance to become familiar with the
software and the financial statements prior to the actual simulation, and to attempt to eliminate most of
the “silly” mistakes that can be made, and thus allow the time during the simulation weekend to consist
solely of running your firm, rather than puzzling over the simulation manual or the financial statements.
I am happy to read drafts of Simulation Plan and comment on it prior to its due date. My
comments on the simulation plan are generally less comprehensive than on the Industry & Competitor
Analysis. Nonetheless, please allow 24-48 hours for me to return comments to you, and then sufficient
time for you to address them.
During our last class session (the one immediately after the final simulation class), each group
will present an informal 20-25 minute oral summary assessing the main strengths and weaknesses of
6
their team’s performance during the simulation and the main insights gained. Guidelines for what
questions the Simulation Debrief should address will be distributed at the end of the Simulation. The
grade on the simulation consists of three parts: the written strategic plan (15 points), the team’s actual
standing against other teams at the end of the Simulation (5 points), and the debrief presentation during
the class immediately following Simulation (5 points).
Final Exam
The final exam will be a take-home exam covering material from the entire class. I will
distribute the exam during our last class session; it will be due, via e-mail, 1 week later. It will be an
open-book exam, consisting primarily of an analysis of the strategy of two firms within an industry,
relying on business press articles. You should open the exam 48 hours before you plan to sit down and
write up your answers, and read the questions. Then think about the exam questions and, at the end of
48 hours, sit down and write up your answers for not more than 4 hours. You may consult any sources
you wish, but please do not discuss your answers with anyone else. The exam will be blind-graded, so
please do not put your name anywhere on the exam. You will use the last 4-digits of your home phone
number for identification instead.
Interpreting Your Grades
The assignments in this class will not be assigned a letter grade, but rather a point total. To aid
you in interpreting these point scores, I will distribute (1) an example of a full-credit assignment, so
that you can see what I considered “A”-level work, and (2) information on the score range and average
for the assignment. The average score is important to know since that corresponds to a B+ in this class.
The strategy group (of which I am a member) imposes on its faculty the requirement to grade on a
curve, with a B+ as the average GPA. This means that the vast majority of my students (and those in
the other sections of strategy at GSBM) will receive a B+ in the class, since that is the only way
mathematically to fulfill the requirement of an average GPA of 3.33 (B+).
In the past, the average scores on the assignments in my class have been approximately (give or
take half a point) as follows: Participation 12 (out of 15); Individual Memo I 4 (out of 5); Industry &
Competitor Analysis 20 (out of 25); Simulation 19 (out of 25); and Final 22 (out of 30). Remember,
the average score corresponds to the equivalent of a B+. A few points higher than the average is
generally an A-, while a few points lower than the average is generally a B; several points higher than
the average is generally an A, while several points lower than the average is generally a B-.
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