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AUSTRALIAN AIRLINES (DOMESTIC, 1946-1993) Australian Airlines helped pioneer domestic commercial aviation. Beginning as Trans-Australia Airlines (TAA), the airline flew its first passengers from Melbourne to Sydney in a Douglas DC3 in September 1946. TAA took over Qantas domestic services and the flying doctor network in 1949, enabling Qantas to concentrate on overseas services. TAA introduced the turboprop Vickers Viscount to trunk routes in 1954, the Boeing 727 in 1964, and gave the domestic market wide body airliners and Business Class when it introduced the Airbus A300 in 1981. In August 1986, TAA became Australian Airlines. Qantas purchased Australian Airlines in 1992.
PRIVATISATION Australia’s domestic airline industry was deregulated in October 1990. In April 1991, the Australian Government announced it would sell 49 per cent of Qantas and 100 per cent of Australian Airlines. In February 1992, the Government overhauled aviation policy, including an end to the artificial barrier between Australia's international and domestic air services. This opened the way for Qantas to re-enter the domestic market after an absence of more than 40 years, and enter the bidding for Australian Airlines. In June 1992, the Government accepted Qantas’ bid for Australian and decided to fully privatise the Qantas Group. The A$400 million purchase of Australian Airlines was completed in September 1992 and the operations of the two airlines were merged under the single Qantas brand in October 1993. The privatisation of Qantas began with a trade sale, and in December 1992 the Government selected British Airways as the successful bidder. British Airways completed its A$665 million purchase of 25 per cent of Qantas in March 1993. The Public Share Offer was launched on 22 June 1995. The privatisation was completed and Qantas shares listed on the Australian Stock Exchange on 31 July 1995. British Airways sold its stake (18.25 per cent at the time) in September 2004.
IMPULSE AIRLINES Qantas purchased Impulse Airlines in November 2001 in accordance with the terms of a commercial relationship signed in May 2001 in which Impulse contracted its aircraft to Qantas, after deciding to withdraw from operating scheduled services in its own right. Impulse operated under the QantasLink brand and livery as a wholly-owned subsidiary of Qantas until the launch of Jetstar in 2004, when the fleet of 14 Boeing 717 aircraft was transferred to the new carrier.
ANSETT COLLAPSE The collapse of Ansett in September 2001 created many challenges for Qantas. To assist stranded Ansett passengers, Qantas leased extra aircraft and added hundreds of special flights. The airline flew over 50,000 former Ansett passengers for free and another 65,000 on heavily discounted fares. Qantas added the equivalent of about seven years’ growth virtually overnight. This huge effort was critical in minimising the impact of the Ansett collapse on the Australian economy, tourism, business and national life.
AUSTRALIAN AIRLINES (INTERNATIONAL, 2002-2006) Qantas launched a new international carrier, Australian Airlines, in October 2002. As part of the strategy to focus on two strong brands – Qantas and Jetstar – Australian Airlines ceased operation in July 2006.
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THE QANTAS GROUP AT A GLANCE(4)
