Business Aircraft Utilization Strategies 公务机使用策略(29)

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“Today, you couldn’t do the things we do any other way. We’re a high performing company. We’ve experi-enced significant growth. The economy has been good, and I think people should expect companies to do well during those times. But I also think that the airplane has been the edge that has allowed us to just about double the growth rate for our industry in general. It’s been an invaluable tool for us. I cannot envision running our company effectively and efficiently without the advantages an airplane brings to us,” Joe adds.

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Emergency customer service flights (i.e., the “Corporate Fire Truck”) are commonly triggered by machinery malfunctions, lack of parts, natural disasters, acci-dents, medical situations, or a lack of customer knowledge. The first line of defense is expert per-sonnel commonly flown in to troubleshoot.

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Emergency customer service is a highly valued practice that can always be available as the only priority that will “bump” a CEO off company aircraft.

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Hurricanes, floods, tornadoes and other natural disasters often result in emergency crews flying to the site to assess damage and aid restoration efforts.

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One ancillary benefit of sending company aircraft on customer service missions is that additional personnel can be added to assist in remedying the situation at no additional transportation cost to the company.

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Rapid response can have other uses aside from traditional cus-tomer service. For instance, a potential customer is unhappy with a supplier, and he wants to consider you as a replacement. Timing is everything with those requests.

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Business aircraft can be used as replacement transportation for an important customer’s can-celled commercial flight.

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Business aircraft also are used as an emergency backup for normal expedited shipping channels.

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Company attorneys, photogra-phers and insurance personnel can respond rapidly to an accident.

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The availability of emergency customer service is a significant selling point to some customers.

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Sales support: Travelling to a job site of a customer who doesn’t understand how the product works.

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The prevention of production line service interruptions often is avoided through the timely delivery of expertise or parts.

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Business aircraft use can indicate an unusual level of support via a demonstrated sense of urgency for a customer.

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Many companies consider their most important customers to be internal and use their aircraft to improve their performance. This would include the use of aircraft to facilitate employee or dealer and distributor training.

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The visibility of company person-nel, increased through the use of business aircraft, can improve company perception.
　
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